i not the hubbub of the city. but if the question which is your favorite four seasons hotel and my answer has been .. and it is a fact not a political answer, the hotel i am in becomes the favorite of the day, because i have been a part of creating every four seasons, whether the newest which is going to open on friday, or an older one let's say it is vancouver. while i am, while i am there, i am only there 24 hours but being involved in that hotel for 24 hours, that's all i think of. >> rose: when someone comes to you and says there is a fabulous new hotel like i have never seen before and it is in thailand, would you get on the next plane and go see it? >> i wouldn't, but i would have somebody who is in that region have a look at it and see if it is something that could be a four systems. >> rose: yes. >> and we go explore and research to find out what is the latest and who are doing things we might learn by. >> rose: what might that be today? >> well, we are constantly in the innovation game so we are more or l